What Kind of Video Experiments does AutoOptimize Perform?

Table of Contents

• Hide Everything Until Visitors Watch at Least Some of the Video
• Using Different Videos
• Pro Tips:

AutoOptimize is a tool that helps you improve the performance of your website. It does this by running a series of A/B tests.

Videos are an incredibly powerful marketing tool that can help businesses of all sizes get their message in front of their target audience. When used correctly, videos can be a very effective way to connect with potential customers and create a lasting impression.

Let’s discuss the video experiments that AutoOptimize performs:

Hide Everything Until Visitors Watch at Least Some of the Video

This experiment maximizes your video and displays a prompt below that tells the visitor to wait until they've watched a portion of the video. After visitors have watched a portion of the video, a button will be revealed to them, which will minimize the video and allow them to interact with your page as normal. The video continues playing (no longer maximized).

If you've got a video on your page that convinces people about your product/service, it can be a good idea to not let the user do anything else until they've watched at least half your video so that they are forced to listen to your message and not get distracted by the rest of the page.

Expanding the size of the video to take up the entire screen encourages a visitor to focus on the content of the video (prevent visitors from scrolling away).

Using Different Videos

This experiment will allow you to change the videos on your webpage.

If you've got a video on your page, this experiment will allow you to test between different video options to see which one performs the best.

Testing a few different videos can have a dramatic impact on your conversion rates as it's most likely the first thing after the headline and subheadline that visitors will look at.

Certain features of your videos can have a significant impact on your videos' conversion rates.

Pro Tips:

These are a few features that can impact your videos' conversion rates:

Video length: Demo/Sales videos should generally be around 5 minutes long. Videos that are longer (~10 minutes) may not be watched completely and important information at the end of a video may be missed.

Thumbnail: Thumbnails can be very important, as they can include: the title of the video, as well as certain facts or images that can intrigue website visitors to click and watch. Ensure your thumbnails contain some/all of these elements in order to attract visitors.

Voiceover: Depending on your industry/niche, different accents, genders, and tones in a voiceover may impact how your video's message is received.

Animated vs Filmed: Depending on your industry/niche, animations may be more suited for: a demo or informative videos. For videos featuring physical products or emotional messages, filmed videos may perform better.

Actors/Actresses: Similar to voiceovers, physical appearances, personalities, and the voices of actors/actresses featured in your videos may impact how your video's message is received.